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Get to the top of Google and stay there with Pixel & Plaque dental SEO

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Precision Dental

Dr. Bryan Packard | General Dentist | Bowling Green, KY
121,807
Sessions Over 4 Years
2,241+
Conversions
65
Keywords in the Top 5 Spots
“We have been working with Pixel & Plaque for the last 3 years and we have seen significant online growth for our two dental offices. Our marketing team is very responsive with our requests or concerns and stays on top of our numbers. We enjoy working with them!”
Lori Loretelli, Front Desk

Downey Park Family Dentistry | Modesto, CA

‍90% of customers will do online research before choosing a business

Why is SEO important for my practice?

If your goal is to get more appointments on the books, implementing a solid SEO strategy for your practice is a no-brainer.

When a potential patient is searching for a dentist or specific dental service in their area, we want to make sure your practice is impossible to miss. The more visible you are in Google search results, the more likely the searcher is to click on your website, book a visit, and become a patient.

Our Plan to Get You Ranking

SEO strategies can be broken into two different types: On-site SEO and Off-site SEO.

On-Site SEO
Off-Site SEO

On-Site SEO

Search engines have algorithms that determine how well a website is optimized, which affects how highly they rank your website in search results. Here’s how we set your site up for success:

  • Adding new written content and blogs
  • Adding targeted keywords
  • Optimizing title tags meta-descriptions and image tags
  • Page speed optimization
  • Schema markup

Off-Site SEO

This includes strategies that are independent of your website, but still affect how it is ranked in search engine results. Think of it like an online popularity contest where Google sees you as more credible if other websites are connected to yours. Off-site SEO includes:

  • Claiming business listings
  • Building out backlinks
  • Growing reviews
  • NAP (name, address, phone number) accuracy
  • Building out Google My Business Listing

Want to look like an SEO rockstar?

Check out our SEO Guide so you can communicate with other agencies with ease.

SEO team in discussion

Ready to rank higher?

Results are Everything

Here’s what you can expect from us

Solid SEO Strategy

Month by month, we’ll execute an expert strategy to ensure you rank in your market.

Keyword Rankings

In-depth keyword research will optimize your website's content and help you rank for common search keywords.

Increased Website Traffic

We’ll drive patients to your site by by implementing effective on-page optimization techniques, building high-quality backlinks, and targeting relevant keywords.

Increased New Patient Phone Calls

By optimizing your website for local search, creating compelling meta descriptions and title tags, and implementing click-to-call functionality, we’ll prime patients to pick up the phone.

More New Patients

Making you visible and accessible on search engines puts your practice in the perfect position to attract new patients. 

The Pixel & Plaque SEO Process

Listing Management
Starter SEO
Growth SEO
Reporting Strategy
01

Step One

Kickoff Call

You’ll meet with your SEO Specialist and Client Success Manager on a Kickoff Call to get to know your practice, discuss your goals, outline our SEO approach, and answer any questions you may have.

02

Step Two

Off-Site Optimization

Next, your SEO Specialist will get to work on some off-site optimization tactics. This will include setting up Google My Business and local management listings so new patients can find you online.

03

Step three

Ongoing Optimizations & Monitoring

 Your SEO Specialist will continue to monitor your listings and make any additional changes that come up at your practice, such as new office photos or updated hours. 

01

Step One

Kickoff Call

You’ll meet on a Kickoff Call with your SEO Specialist and Client Success Manager to get to know your practice, discuss your goals, outline our SEO approach, and answer any questions you may have.

02

Step Two

Listing Set Up

Your SEO Specialist will then either request access from your Google My Business listing or create one for you. They’ll also set up other local listings at this time.

03

Step three

Web & Analytics Access

Next, your SEO Specialist will gain access to your website and Google Analytics dashboard so they can track conversions on goal completions.

04

Step Four

Call Tracking Set Up

If you are scoped for Call Tracking, your SEO Specialist will create a call tracking number and add it to your site, so we can follow patients calling your practice.

05

Step Five

Keyword Search

Your SEO Specialist will also research and add top-performing keywords to your site. This helps your practice show up when patients are searching for specific services or a new dentist in your area.

06

Step Six

Technical Site Audit

Next, your SEO Specialist will perform a technical site audit to make sure your website is being properly indexed by Google.

07

Step Seven

Reporting Dashboard Setup

Your SEO Specialist will also create your reporting dashboard, which grants you access to view goal completions and keeps you up to date on how your site is ranking.

08

Step Eight

Ongoing Optimizations & Monitoring

Every month, your SEO Specialist will do a thorough review of your account to showcase month-over-month analytics and address any opportunities for improvement. They will also perform habitual edits to the site to help boost its rankings.

01

Step One

Kickoff Call

You’ll meet on a Kickoff Call with your SEO Specialist and Client Success Manager to get to know your practice, discuss your goals, outline our SEO approach, and answer any questions you may have.

02

Step Two

Deliverable Planning

After this call, your SEO Specialist will plan out 6 months of SEO deliverables that are in line with your practice goals.

03

Step Three

Listing Set Up

Your SEO Specialist will then either request access from your Google My Business listing or create one for you. They’ll also set up other local listings at this time.

04

Step Four

Web & Analytics Access

Next, your SEO Specialist will gain access to your website and Google Analytics dashboard so they can track conversions on goal completions.

05

Step Five

Call Tracking Set Up

If you are scoped for Call Tracking, your SEO Specialist will create a call tracking number and add it to your site, so we can follow patients calling your practice.

06

Step Six

Keyword Search

Your SEO Specialist will also research and add top-performing keywords to your site. This helps your practice show up when patients are searching for specific services or a new dentist in your area.

07

Step Seven

Technical Site Audit

Next, your SEO Specialist will perform a technical site audit to make sure your website is being properly indexed by Google.

08

Step Eight

Monthly SEO Content

Once your site goes live, Pixel & Plaque will begin writing and launching your first SEO deliverable. This will come in the form of a blog, new page, or page expansion and will be added to your site every month.

09

Step Nine

Reporting Dashboard Set Up

Your SEO Specialist will also create your reporting dashboard, which grants you access to view goal completions and keeps you up to date on how your site is ranking.

10

Step Ten

Ongoing Optimizations & Monitoring

Every month, your SEO Specialist will do a thorough review of your account to showcase month-over-month analytics and address any opportunities for improvement. They will also perform habitual edits to the site to help boost its rankings.

01

Step One

Kickoff Call

You’ll meet on a Kickoff Call with your SEO Specialist and Client Success Manager to get to know your practice, discuss your goals, outline our SEO approach, and answer any questions you may have.

02

Step Two

Deliverable Planning

After this call, your SEO Specialist will plan out 6 months of SEO deliverables that are in line with your practice goals.

03

Step Three

Listing Set Up

Your SEO Specialist will then either request access from your Google My Business listing or create one for you. They’ll also set up other local listings at this time.

04

Step Four

Web & Analytics Access

Next, your SEO Specialist will gain access to your website and Google Analytics dashboard so they can track conversions on goal completions.

05

Step Five

Call Tracking Set Up

If you are scoped for Call Tracking, your SEO Specialist will create a call tracking number and add it to your site, so we can follow patients calling your practice.

06

Step Six

Keyword Search

Your SEO Specialist will also research and add top-performing keywords to your site. This helps your practice show up when patients are searching for specific services or a new dentist in your area.

07

Step Seven

Add Backlinks

Then, your SEO Specialist will add backlinks, which is a hyperlink from a separate, third-party website that links back to your website. Since Google’s algorithm places a lot of emphasis on backlinks, your SEO Specialist will ensure to add backlinks to your site every month.

08

Step Eight

Technical Site Audit

Next, your SEO Specialist will perform a technical site audit to make sure your website is being properly indexed by Google.

09

Step Nine

Monthly SEO Content

Once your site goes live, Pixel & Plaque will begin writing and launching your first SEO deliverable. This will come in the form of a blog, new page, or page expansion and will be added to your site every month.

10

Step Ten

Reporting Dashboard Set Up

Your SEO Specialist will also create your reporting dashboard, which grants you access to view goal completions and keeps you up to date on how your site is ranking.

11

Step Eleven

Ongoing Optimizations & Monitoring

Every month, your SEO Specialist will do a thorough review of your account to showcase month-over-month analytics and address any opportunities for improvement. They will also perform habitual edits to the site to help boost its rankings.

How We Help You Grow

Some of the tactics we employ as part of our ongoing growth strategies include:

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Monthly Optimization

Your SEO Specialist performs monthly optimizations based on your campaign performance. Optimizations may include a variety of on-site optimizations and/or SEOContent and Backlinking.

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SEO Content

Both Google and potential patients love to see fresh content addedto your website, which is why our Growth and Premium packages include 500 or 100 words of unique content each month. Contenttopics are determined by your SEO Specialist and align with your practice goals. SEO content can take the form of new service pages, blog posts, or page expansions.

Backlinks

A backlink is a hyperlink on a separate, third-party website that linkscontent. Google’s algorithm looks at backlinks as a way to verify that your website is a credible, valuable source of information. As part of our Premium SEO service, your SEO Specialist will work to build 1 high-quality backlink each month for your website in an organized, strategic manner.

Aalto mobile app UI with two home listings and a title at the top saying 12 new matchesAalto mobile app screen showing Seller Q&A with collapsable questions and answersAalto mobile app screen showing Seller Q&A with collapsable questions and answersAalto mobile app screen showing Seller Q&A with collapsable questions and answersAalto mobile app screen showing Seller Q&A with collapsable questions and answers

Understanding Your SEO Options

With so many choices out there, it can be tough to understand which direction you should take for SEO. We’ve broken it down so you can get a solid understanding of your options.

What Pixel & Plaque Offers

Dental-specific SEO

To Find Your Patients

Pros:

  • 24/7 access to a reporting dashboard that tracks daily keyword rankings
  • Monthly reporting summaries to update you on campaign progress
  • ​​You get a dedicated SEO specialist
  • Custom monthly content 
  • Specialized in dental keywords

Cons:

  • Can be expensive for some practices
Here's how we outperform our competitors
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Pixel & Plaque SEO Packages

A startup practice typically has different needs than an established practice, so we’ve created a variety of packages to best suit your specific goals.

Service Included
Monthly Blogging
Starter SEO
Growth SEO
PRemium SEO
Reporting Dashboard
Full data visibility via 24/7 online dashboard
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Unique Content
500+ unique words written every month
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Error Cleanup
Website error edits
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Performance Optimization
Full data visibility via 24/7 online dashboard
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Meta Optimization
Meta title and descriptions optimization
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Listing Management
Listing management and NAP clean up
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Premium Backlinking
1 high-quality back-link per month
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Pricing
Billed Monthly

Interested?

Get Pricing Info

Real Doctors, Real Results

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Working with Pixel & Plaque has been great since the start! They have listened to all our needs and worked diligently with us. I will recommend to anyone looking for a marketing agency. Couldn't be happier with our decision to go with them!

Dr. Valentina Leonett | New Tempo Family Dental

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