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Prove to patients that you’re the right choice with dental social media.

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Confident Smile & Implants

November 2019 - Present

Drs. Tori and Luis Mariusso | General and Cosmetic Dentist
1.5K
Followers
10K
Average Impressions Per Month
2K
-
5K
Average Accounts Reached Per Month
"Ever since we started working with Pixel & Plaque, our social media followers have increased tremendously and we couldn't be happier with our new website. Natasha has been amazingly helpful and responsive with all of our social media content - we love working with her! We highly recommend the whole team at Pixel & Plaque!"
Dr. Alexander Cox

Scarsdale Smiles | Scarsdale, NY

Want to take social media into your own hands?

Here’s everything you need to make your platforms shine.

How to Take Photos For Social

Over 70% of Americans are active on social media

Why is social media important for my practice?

Think about the number of people you saw today staring at their phones. Chances are, they were scrolling through Facebook or Instagram at some point. There’s a huge opportunity to connect and interact with your patients (and potential patients) in real-time, and it’s all on social media.

Our team takes the hassle out of managing multiple accounts and brings an expert design eye to your posts, so you can maintain a beautiful, consistent social presence. Through a combination of dental education and your authentic content, we can boost your follower’s experience and start engaging potential patients.

Amplify your social content through collaboration.

While your Social Media Manager crafts beautiful posts, boosts content, and curates your social strategy, we expect you to take advantage of every content opportunity. Here's how we make it easy.

Weekly Social Media Newsletter
Social Content Gallery
Social Resource Library

Weekly Social Media Newsletter

Keeping your feed fresh can be tough. That's why we send new photo and video ideas to our clients every week. This newsletter provides step-by-step instructions on how to quickly capture fun, engaging content right in your office.

Social Content Gallery

Find real examples of successful content ideas executed by clients just like you. This curated gallery shows you what's possible on your social platforms in terms of authentic content, captions and engagement.

Social Resource Library

Social media is always changing. And the best way to keep up with your platforms is to stay educated and engaged. Our Social Resource Library is filled with how-to videos, best practices, tips and tricks for troubleshooting, and much more!

PPC team in discussion

Ready to get social with us?

YOUR PARTNER IN SOCIAL

Here’s what you can expect from us.

Consistent Content Posting

Consistency is key in social media. So we focus on creating a steady stream of fresh content that will keep your audience engaged and coming back for more.

New Social Media Ideas

Through our exclusive Weekly Social Media Newsletter, our Social Content Gallery, and our Resource Library, you’ll have access to all the content ideas and social how-tos you need for an exceptional social presence.

Dedicated Social Media Manager

As your go-to Wonder Bud, we keep up on the latest trends and offer on-going support with monthly strategy calls.

The Pixel & Plaque Social Media Process

01

Step One

Kickoff Call

First, you’ll meet with our team to discuss your social media goals and strategy. We'll ask questions, show you examples of our work, and make sure we're on the same page for your social content service.

02

Step Two

Account Creation, Optimization & Accesses

We'll assist you in setting up your accounts and providing us with admin access. We’ll also provide access to our Weekly Newsletter, Content Gallery and Resource Library so you can start capturing content for your social accounts.

03

Step three

Content Creation & Grid Design

Using the notes from the Kickoff Call and your brand assets, our team will design graphic templates that align with your practice's aesthetic. Captions are also created at this time.

04

Step Four

Consistent Posting

Once your graphics are approved, your Social Media Manager will schedule and deploy them 3 times per week so your social media presence stays consistent.

05

Step Five

KPI Evaluation

We’ll regularly check in on the goals we set during your kickoff and work to achieve those goals in the first 3-6 months of launching your Social Content service.

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Step Six

Ongoing Support

We offer ongoing support through monthly or quarterly check-ins, and by providing access to our Weekly Social Media Newsletter, Content Gallery and Resource Library. We’ll focus on maintaining and enhancing your results with an active and engaging social presence.

Understand Your Social Media Options

With so many choices out there, it can be tough to understand which direction you should take for social media. We’ve broken it down so you can get a solid understanding of your options.

What Pixel & Plaque Offers

Dental-Specific Google & Social Ads

To Find Your Patients

Pros:

  • 24/7 access to a reporting dashboard that tracks daily keyword rankings
  • Monthly reporting summaries to update you on campaign progress
  • ​​You get a dedicated ad word specialist
  • ​​We spend your money in the most efficient way possible to maximize ROI
  • Fixed management fee: we charge one price, regardless of how much you spend

Cons:

  • Can be expensive for some practices
Here's how we outperform our competitors
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Our Social Media process in action

How we make your grid come to life

For Premium Social Content clients, your Social Media Manager will work with you to cultivate a grid that makes your social media presence beautiful and on-brand.

Step 1

Send Content

First, you’ll send over your brand assets, plus a collection of photos or videos that you’d like us to post on your platforms.

Step 2

Leverage Your Brand

Our team will present Month 1 of your content calendar leveraging your brand assets, authentic photo and video, and a content strategy developed by your Social Media Manager.

Step 3

Curate the Grid

Once the aesthetic is approved, our team will schedule and deploy your Month 1 content calendar and move forward with the approved content direction in subsequent months.

Interested in getting your posts in front of new patients?

Boosting 101

A boosted post is a type of paid advertisement on Facebook and Instagram which promotes an existing post on your practice page. 

When a post is boosted, it appears to a wider range of people outside of those who already follow your page, which increases engagement. The audience can also be targeted, so your posts get seen by those most likely to convert.

We recommend boosting authentic content so potential patients get a clearer picture of your practice and what you're all about.

Thinking about upgrading your boosting strategy?

You've Got Options

Social Media Plans for Any Practice

Service Included
Starter
Growth
Premium
Optimized social profiles
We'll help set up your profiles so they're ready to go
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Customized social grid design
Branded posts create a beautiful, cohesive social presence
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Weekly social media strategy guide
Get new, on-trend photo and video ideas each week
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Posts per month
Consistency builds an engaged audience
4
12
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Boosted Posts
Pay to get your posts in front of new patients
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Instagram & Facebook Stories
Reach a wider audience and engage with your existing followers.
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Instagram Reels
Get your practice in on the latest trends to boost engagement.
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Interested?

Get Pricing Info

Don't take our word for it...

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"I think [Pixel & Plaque does] a wonderful job at keeping up with the latest social media trends and helps us add valuable personalized content to our social media."

Dr. Neelon Patel | Pinky Promise Pediatric Dentistry

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