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Get in front of patients that are already searching for you with dental Google Ads & Social Ads

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Amaya Dental

$500 Off Invisalign & Free Whitening Campaign | January - December 2023

Dr. Andres Amaya | General Dentist | Miami, FL
$10,895
Campaign Spend
632
Leads
$17.24
Cost Per Lead
“Last year before any marketing, we did 4 full arch cases. This year, we consistently do 2 to 4 per month.”
Dr. Evan Matthysse

South Austin dental associates | Austin, TX

Wait, what are paid ads?

At Pixel & Plaque, we focus on two types of paid ads: Google Ads and Social Ads. What’s powerful about paid ads is that you can target people at the point of decision.

Google Ads

Also known as "pay per click" or "PPC", Google Ads put your ad in front of the right patients on search engines. But paid ads give you more than just a temporary bump in patient lead generation. The Pixel & Plaque team rolls up their sleeves to analyze the data from each online dental ad campaign, and use what we’ve learned about your target audience for future ad buys. It’s all in an effort to maximize your overall ROI so you can get the best bang for your buck.

Social Ads

Social Ads appear on social media platforms like Facebook and Instagram. They can be in the form of photos, videos, stories, and more. Our team builds targeted audiences and A/B test our ads to make sure we are reaching the best demographic with the strongest message. Best of all, results are all tracked in an easy-to-read reporting dashboard.

Businesses make an average of $2 in revenue for every $1 they spend on paid ads

Why are ad words important for my practice?

Google Ads and Social Ads gives you the microphone to speak to people who are actively looking for you and your service. 

Think of it this way: SEO is like going to a bar, hoping that you’ll stand out among the crowd and find a fellow single friend. Paid ads is like paying for a dating app. Everyone is single and they are looking to connect! 

Leveraging both Google Ads and Social Ads boosts your chance of getting in front of the patients you’re looking for. 

Here’s our plan to get you out there

Our team focuses on two different types of Google Ads: Search Ads and Display Ads. Check out how we make the most of your Social Ads, too.

Search Ads
Display Ads
Social Ads

Search Ads

We buy ad space at the top of Google’s search results by bidding on targeted keywords that are likely to attract new patients. Most people never scroll past the first page of search engines, which means showing up at the top of search results is key.

  • Boosts your visibility
  • Targets the exact patients you want
  • Cost-effective way to reach potential patients

Display Ads

These are shown on websites that “rent out” space to Google to show affiliated ads. Our team most commonly uses display ads to remarket your website. For example, after a patient visits your website, they will be shown banner ads to remind them to return and make an appointment.

  • Gently nudges an already interested patient to book
  • Increases awarness of your practice

Social Ads

The power of social media ads lies in their ability to target specific audiences and build brand awareness, which increases the chances of converting them into new patients. These ads show up on Facebook and Instagram through a variety of formats, such as:

  • Image
  • Video
  • Carousel

Want to know what your ad words budget should be?

We have a tool that uses census information and 10 years of historical ad words data to help you find the perfect budget for your practice.

Want to know what your ad words budget should be?

We have a tool that uses census information and 10 years of historical ad words data to help you find the perfect budget for your practice.

Google & Social Ads

Here’s what you can expect

Keyword Research

We’ll identify the most relevant and high-performing keywords so we can target the patients that are already seeking a dentist like you.

Landing Page Design

We’ll craft beautiful landing pages that are designed to engage and convert interested users.

Facebook Page Setup

No need to get in the weeds on Facebook — if you don’t have a practice page already, our team will build one out for you.

Ad Account & Audience Creation

Our team will build your Google and Social Ads accounts, curating specific audiences to set your campaigns up for success.

Optimization

To ensure the success of your campaigns, your Paid Ads Specialist will monitor their performance and make necessary adjustments along the way.

The Pixel & Plaque Ad Words Process

Starter Google Ads
Growth Google Ads
Premium Google Ads
01

Step One

Kickoff Call

Your Paid Ads Specialist will give suggestions for your 2 campaigns and propose an ad schedule and budget. Prior to the call, your specialist will set up location targeting and will show you which zip codes they plan to market toward.

02

Step Two

Campaign Build Out

Your Paid Ads Specialist will then build out the campaigns with keywords and upload them to Google Ads. To track conversions, they’ll integrate all of your Google platforms, such as Google My Business, Google Search Consult, and Google Analytics.

03

Step three

Budget Script Set Up

Next, your Paid Ads Specialist will set up the budget script, which is given to Google and ensures your budget resets every day and doesn’t exceed the monthly budget.

04

Step Four

Optimization Efforts

A variety of other optimization efforts are made by your Paid Ads Specialist. This includes setting up a call tracking number, negative keyword list, and more.

05

Step Five

Quality Assurance

Your Paid Ads Specialist will complete a thorough quality assurance check to make sure everything is ready for launch.

06

Step Six

Launch!

Your Google ads are now ready to launch! Your Client Success Manager will notify you once this is complete.

07

Step Seven

Monitoring & Ongoing Support

Your Paid Ads Specialist will monitor performance and make changes to your campaigns as needed to ensure their success.

01

Step One

Kickoff Call

Your Paid Ads Specialist will give suggestions for your 5 campaigns and propose an ad schedule and budget. Prior to the call, your specialist will set up location targeting and will show you which zip codes they plan to market toward.

02

Step Two

Campaign Build Out

Your Paid Ads Specialist will then build out the campaigns with keywords and upload them to Google Ads. To track conversions, they’ll integrate all of your Google platforms, such as Google My Business, Google Search Consult, and Google Analytics.

03

Step three

Budget Script Set Up

Next, your Paid Ads Specialist will set up the budget script, which is given to Google and ensures your budget resets every day and doesn’t exceed the monthly budget.

04

Step Four

Build Landing Page

Your Paid Ads Specialist and the Web Team will build this page to highlight a special offer from your practice.

05

Step Five

Optimization Efforts

A variety of other optimization efforts are made by your Paid Ads Specialist. This includes setting up a call tracking number, negative keyword list, and more.

06

Step Six

Quality Assurance

Your Paid Ads Specialist will complete a thorough quality assurance check to make sure everything is ready for launch.

07

Step Seven

Launch!

Your Google ads are now ready to launch! Your Client Success Manager will notify you once this is complete.

08

Step Eight

Monitoring & Ongoing Support

Your Paid Ads Specialist will monitor performance and make changes to your campaigns as needed to ensure their success.

01

Step One

Kickoff Call

Your Paid Ads Specialist will give suggestions for your 10 campaigns and propose an ad schedule and budget. Prior to the call, your specialist will set up location targeting and will show you which zip codes they plan to market toward.

02

Step Two

Campaign Build Out

Your Paid Ads Specialist will then build out the campaigns with keywords and upload them to Google Ads. To track conversions, they’ll integrate all of your Google platforms, such as Google My Business, Google Search Consult, and Google Analytics.

03

Step three

Budget Script Set Up

Next, your Paid Ads Specialist will set up the budget script, which is given to Google and ensures your budget resets every day and doesn’t exceed the monthly budget.

04

Step Four

Build Landing Page

Your Paid Ads Specialist and Web Team will build this page to highlight a special offer from your practice.

05

Step Five

Optimization Efforts

A variety of other optimization efforts are made by your Paid Ads Specialist. This includes setting up a call tracking number, negative keyword list, and more.

06

Step Six

Quality Assurance

Your Paid Ads Specialist will complete a thorough quality assurance check to make sure everything is ready for launch.

07

Step Seven

Launch!

Your Google ads are now ready to launch! Your Client Success Manager will notify you once this is complete.

08

Step Eight

Monitoring & Ongoing Support

Your Paid Ads Specialist will monitor performance and make changes to your campaigns as needed to ensure their success.

Pixel & Plaque Ad Words Packages

A startup practice typically has different needs than an established practice, so we’ve created a variety of packages to best suit your specific goals.

Google Ads
Social Ads
Service Included
Starter Ads
Growth Ads
Premium Ads
Managed Budget
From $500 - $1,000 a month
From $1,000 - $3,000 a month
From $3,000+ a month
Ad Campaigns
2
UP TO 10
UNLIMITED
Landing Pages
1
1
3
24/7 Online Dashboard
Including full data visibility
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Pricing
Billed Monthly

Interested?

Get Pricing Info
Service Included
Growth Ads
Premium Ads
Ad Campaigns
UP TO 3
Social Remarketing
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Dedicated Ad Specialist
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Pricing
Billed Monthly

Interested?

Get Pricing Info

Don’t take our word for it…

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“As a start-up I was very scared and worried if I made the right choice picking Pixel & Plaque as my marketing company. They have proved to be one of the best decisions I made with my start-up! From the website design to getting new patients in, they have been amazing. All I would say is be patient, as a start-up it takes a little while building up your patient flow, but Pixel & Plaque will make sure you are successful.”

Dr. Parul S. | Tree of Life Dentistry

Dr. Parul Shridhar
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